For Farmers Branch clients who avoid important conversations or replay them afterward, Identity 2.0 offers a structured way to examine the response. Sessions take place online or at the Richardson office.
Working together
The issue may not be knowing what to say. It may be the anticipation before you say it: preparing for disapproval, softening the message until it loses meaning or waiting for a moment that never feels right.
Choose one conversation you have been putting off. Identify the request, boundary or decision you need to communicate, then describe what happens when you imagine doing it. This creates a specific starting point for the work.
Use the free scan to explore the pattern in your own words, or discuss fit on a free strategy call. The diagnostic provides a more detailed review before custom private work.
The strategy call is for discussing fit and the scope of possible work. Bring the situation as an example of your response, rather than expecting the call to resolve the relationship or conversation.
In-person sessions: 1401 N Central Expy #100-113B, Richardson, TX 75080. Call or text (972) 525-4988 for practical questions.
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
$99
Applies to month one
Three clinical assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. Month-to-month, no fixed term.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Farmers Branch's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
Start My Free Identity ScanApply
Complete the application below. I review every application personally and respond within 48 hours.