Start here · Free
A Call with Jay
Talk about your goals, the pattern you want to change, and whether our approach is a fit. No payment required.
Book my free call →Performance hypnotherapy · Dallas–Fort Worth · Dallas office
You've optimized everything except the system running you.
Built for people who perform under pressure
Executives · Founders & business owners · Athletes · Day traders · Sales professionals · Performers
Performance hypnotherapy for driven people whose results keep colliding with the same patterns. Work with Jay Shaw in Dallas, serving Dallas–Fort Worth, or online.
A free 30-minute conversation with Coach Jay. Talk through your goals and decide on a next step.
Prefer a conversation? Call (972) 525-4988
CHt · Certified HypnotherapistHMI · Honor GraduateVeteran-owned · In-person & virtual
Meet the person behind the process
I'm Jay Shaw.
Let's get specific about what keeps repeating.
You can be disciplined, capable, and successful, and still get caught in patterns that cost you focus, confidence, or consistency. That is where our work begins.
Start with a free conversation about your goals, what you have tried, and what keeps repeating. We will discuss whether Identity 2.0 fits your situation before you invest.
Read client reviews on Google ↗A clear way forward
Start with a conversation.
Choose your next step together.
You do not need to buy an assessment before we talk.
Explore · Free
The Identity Scan
Prefer to reflect first? Take the short scan to recognize a recurring pattern and give our conversation a starting point.
Try the free scan →Next steps · Discussed together
Your Personal Plan
If we are a fit, we will discuss the diagnostic or private work that makes sense for your goals, along with the scope and investment.
Explore the optional diagnostic →The free call is the first step. The scan is optional, and no diagnostic purchase is required to book.
Recognize yourself here?
You know what you're capable of.
Something keeps getting in the way.
These patterns can show up at work, in competition, and in the decisions you make every day.
You overthink decisions you're qualified to make.
You have the experience. But you keep second-guessing, revisiting, and looking for more certainty.
You perform well until the stakes rise.
What feels natural in practice becomes harder when people are watching or the outcome matters.
You know your next move, but keep avoiding it.
The plan is clear. You find yourself delaying the conversation, decision, or action that would move it forward.
Your results look strong. Your confidence doesn't match.
Others see someone capable. You still feel pressure to prove that you belong.
For the people leading teams, building businesses, trading markets, and competing under pressure.
The Identity 2.0 approach
Mechanics over mysticism.
We look at how beliefs, expectations, attention, and automatic responses interact in your everyday life. Then we use that understanding to guide your private work.
In-person hypnotherapy sessions take place at our Dallas office, serving Dallas, Plano, Frisco, and the wider DFW area. Virtual sessions are available wherever you are.
Explore all 12 Dimensions of Identity →- Architect
Map the patterns and clarify what you want to change. - Install
Use hypnotic work to practice new responses. - Embody
Connect the work to how you feel and act. - Integrate
Apply it to real situations and daily pressures. - Lock in
Build practices that support consistency over time.
The Patterns
Your results are not a discipline problem.
They are an identity problem.
Every behavior you repeat, every result you get, every experience you create: it all flows from the 12 Dimensions of Identity.
The 12 Dimensions of Identity
01. Belief Architecture
The core beliefs that shape what you think is possible for you.
02. Expectation Patterns
What you expect to happen and how those expectations guide your actions.
03. Attentional Focus
Where you place your attention and what you consistently choose to see.
04. Emotional Baseline
Your default emotional state and how you regulate (or don't regulate) it.
05. Inner Voice
The internal dialogue that shapes your confidence, decisions, and self-image.
06. Perspective & Worldview
How you interpret the world, people, and the meaning you assign.
07. Values Hierarchy
What matters most to you and how those values drive your priorities.
08. Behavioral Responses
The automatic actions and habits you rely on in different situations.
09. Somatic Identity
How you carry yourself physically and the signals your body sends.
10. Temporal Orientation
How you relate to time, past experiences, present decisions, and future vision.
11. Relational Self
How you show up in relationships and the roles you unconsciously play.
12. Identity Resilience
Your ability to adapt, recover, and realign when life challenges your identity.
When you change your identity across these 12 dimensions, your results have no choice but to change.
An optional next step after we talk
Want to go deeper?
We can discuss the diagnostic.
The Identity Diagnostic brings your assessments together into a written report and a personal conversation with Jay.
- Your Emotions and Perceptions profile
- Your full 12 Dimensions of Identity breakdown
- A handwriting analysis
- A personalized written report
- A 45-minute Zoom review with Coach Jay
Complete your assessments before your review so the conversation can focus on your results and next steps.
Before you start
A few practical questions.
Do I need to take the free scan first?
No. The scan is optional. You can book a free call with Jay without taking the scan or purchasing the diagnostic.
What does the $99 include?
Your Emotions and Perceptions profile, 12 Dimensions breakdown, handwriting analysis, personalized written report, and a 45-minute Zoom review with Jay.
Does buying the diagnostic commit me to a package?
The diagnostic is a one-time purchase. Any further private work is discussed with you and scoped to your goals. If you continue, your $99 is credited toward your first session or program.
Is this available outside Dallas–Fort Worth?
Yes. Your diagnostic review takes place on Zoom. Private sessions are available virtually, with in-person work available in Dallas.
How much does private work cost?
Private work is customized. Jay discusses the scope, timeline, and investment with you before you decide to proceed.
Start with clarity
Bring the pattern.
Let's take a closer look.
Still exploring? Start with the free scan.
Free Identity Scan
Find out what's actually keeping you stuck.
Most people keep trying to change the behavior they can see without understanding the pattern producing it.
The Free Identity Scan starts with what brought you here. Then it asks how you respond when it shows up, what you've already tried, and what keeps happening, in your own words. Your answers point to the pattern running underneath, and the scan names it.
About two minutes. Your words. One pattern, named.
Go with your first instinct. The true answer is more useful than the flattering one.
Built around the patterns Coach Jay sees most often in high performers across 2,500+ sessions. The scan gives you a pattern read. It is not a clinical assessment.
Free Identity Scan
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This is the scan. Not the full Diagnostic.
The scan helps identify where we should look. The full Identity Diagnostic measures what's actually happening: a structured evaluation across the entire Identity 2.0 framework, personalized results and a written report, and a personal review with Coach Jay.
Identity Diagnostic · $99
Applied toward your first session or program if you decide to continue.
Talk through your next step with JayApply
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