Your next step should be based on the pattern you are dealing with. Identity 2.0 combines a structured assessment process with private hypnotherapy for executives, founders, traders and athletes. Meet with Jay Shaw at the Richardson office or work together online.
Working together
If you are looking for hypnosis in Richardson, start by identifying what you want to do differently outside the session. That might be making a decision without rehearsing every possible failure, following a trading plan under pressure, or feeling more at ease in a leadership role. A useful goal is something you can recognize in everyday life.
The free Identity Scan offers a first look at the pattern in your own words. The $99 Identity Diagnostic goes further, with assessments, a written report and a personal review. These are separate steps; the free scan is not the full diagnostic.
Private work is scoped around your situation on a strategy call. You do not have to choose a preset program to find out whether the approach fits. The current engagement is custom and month-to-month, with no fixed term.
The office is at 1401 N Central Expy #100-113B, Richardson, TX 75080. In-person and virtual sessions are available. Use the strategy call to discuss your preferred format and ask about appointment availability.
In-person sessions: 1401 N Central Expy #100-113B, Richardson, TX 75080. Call or text (972) 525-4988 for practical questions.
Executives and leaders: decision fatigue, confidence and the weight of responsibility. Founders and entrepreneurs: follow-through, delegation and patterns that get in the way of growth.
Day traders: FOMO, revenge trading and reactions under pressure. Athletes and performers: competition nerves, confidence and the gap between practice and performance.
The approach
Jay Shaw uses the Identity 2.0 framework to explore beliefs, expectations, emotional responses and other patterns that influence how you act. The work is organized around 12 dimensions of identity and your individual goals.
For private work, the process moves through mapping your patterns, practicing new responses, integrating the work into everyday situations and reviewing what changes. Your strategy call is the place to discuss fit, scope and pricing.
Explore the Identity 2.0 ProcessInvestment
The scan helps identify where to look. The Diagnostic measures what's actually happening. Identity 2.0 changes it.
Step 01 · Identify It
Free
Tell it what brought you here, answer a few questions about how you respond when it shows up, and describe what keeps happening in your own words. You leave knowing your dominant pattern, and it identifies where we may need to look. About two minutes.
Start the ScanStart Here · Step 02 · Measure It
$99
Applies to month one
Three clinical assessments before any call: your Emotions and Perceptions profile, your full 12-dimension breakdown, and a handwriting analysis. Then a written report on exactly where your pattern is locked in, and a 10-minute Zoom to walk it. The $99 is a deposit that applies to whatever you do next.
Get the DiagnosticStep 03 · Change It
Custom
Scoped to you
We use what the scan and the Diagnostic uncover to change the patterns producing the results you don't want. The full reprogramming engagement, built around your situation, goals, and timeline, mapped on your strategy call. Month-to-month, no fixed term.
Apply for Private WorkPrefer to talk first? Book a free strategy call → · Not ready for private work? Start with the Identity 2.0 Audio Series →
Richardson's high performers are discovering what's possible when you stop managing limitations and start operating from a new identity.
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